Cities Direct

About Us

Having looked after over 50,000 customers since our creation in 2000, Cities Direct has firmly established itself as an unrivalled industry leader. Indeed as our name suggests, no-one understands the concept of the classic city break better than us.

At Cities Direct, we pride ourselves not only on our wealth of destination knowledge but also on the efficient yet personalised care and attention we give to each and every customer. We are passionate about the product we sell and indeed the way in which we sell it, striving to deliver a personalised, tailor-made service that far surpasses the expectations of our highly-satisfied clientele.

Based in the Cotswolds, we are a small but highly committed and expert team, each member of staff offering many years’ experience in the industry. We travel regularly to ensure that we are at the top of our game when it comes to our product knowledge and love nothing better than recommending a city, hotel or attractions that we have been lucky enough to experience first-hand. Meet the team here.

In a fast-moving age where speed is of the essence, we aim to provide a professional service that is quick and efficient, yet all the while remembering the core values of customer service – personal attention, versatility and good old-fashioned courtesy. Our overriding aim is to have happy, satisfied customers who would not hesitate to travel with us again and indeed recommend us to friends, family and colleagues. We are justifiably proud of the immense amount of positive feedback we receive, just take a look at our testimonials page and you will see for yourselves what we mean.

And just as importantly, if you book with Cities Direct, you will also benefit from our Unique Customer Guarantee, outlined in more detail below…

Unique Customer Guarantee

Price Promise
We believe that Cities Direct has the best possible prices for the range of quality city holidays we offer, and therefore we guarantee it. If within seven days of your booking, you find the same holiday at a lower price we will refund you the difference. The comparable holiday must be ATOL bonded, not on special promotion, and have current availability.

Duty Manager
In the unlikely event of experiencing any problems during the holiday, we have a Duty Manager who is based in the UK and is contactable 24 hours a day in case of an emergency.

Financial Security Consumer Protection
Cities Direct ensures that every booking is 100% fully financially protected to give you total peace of mind when making a booking with us.  All holidays that include flights are covered under our ATOL licence, this is issued by the Civil Aviation Authority and renewed annually.  For all other non-flight holidays you are covered by an insurance policy from International Passenger Protection, this is issued free of charge when you make a booking with us.

All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme.  When you pay you will be supplied with an ATOL Certificate.  Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it.  Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go  For more information on Cities Direct Air Travel Organisers Licence go to:

In accordance with "The Package Travel, Package Holidays and Package Tours Regulations1992" all passengers booking with Cities Direct Limited are fully protected for the initial deposit and subsequently the balance of all monies paid to us, including repatriation if required, arising from cancellation or curtailment of your travel arrangements due to the insolvency of Cities Direct Limited.  There is no requirement for Financial Protection of day trips, and none is provided.  This insurance is only valid for packages booked that DO NOT include flights.

Consumer aware: Your booking is insured by IPP Ltd and its panel of insurers. - This insurance is only valid for passengers who book and pay directly with/to Cities Direct Limited.  If you have booked and/ or paid direct to a Travel Agent for a holiday with Cities Direct Limited please request proof of how the booking is secured as this will not be covered by IPP Ltd in this instance.  For further information please go to
This Insurance has been arranged by International Passenger Protection Limited and underwritten by Insurers who are members of the Association of British Insurers & Lloyds Syndicates.

Consumer Protection
Cities Direct is a member of both AITO (Association of Independent Tour Operators) and ABTA (Association of British Travel Agents)

Association of Independent Tour Operators is the Association for independent and specialist holiday companies. The member companies, usually owner-managed, strive to create overseas holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of tour operating.  Its core values are Quality, Expertise and Protection.  Please click to read the AITO Quality Charter.

ABTA is the UK’s leading travel association; ABTA have been at the heart of travel for over 60 years. Their purpose is to help Members to grow their businesses successfully and sustainably, and to help their customers – the travelling public – have confidence in their travel experience.

The ABTA brand stands for expertise, reliability and fairness, and levels of brand recognition and trust among consumers is the highest of any travel trade association.

It is estimated that over £25bn is spent on holiday arrangements with ABTA Members every year. They believe this is because booking with an ABTA Member gives you peace of mind because they are committed to following a strict code of conduct, which means you’ll receive a high standard of service, fair terms of trading and accurate information. In fact, ABTA’s research shows that seven out of ten people see ABTA membership as essential when booking their travel arrangements.

Finally, we would like to share Cities Direct Mission Statement, which is as true today, as when we started the company in 2000:

Cities Direct, The City Break Specialist, will continue to exceed customers’ and suppliers’ expectations in every area of our business.  Our ability to recommend and advise comes from the desire to specialise and excel in one market segment, travel itineraries to European and Worldwide cities.  Cities Direct will continue to prosper by constantly reducing costs, enabling us to offer our customers the very best value for money backed by an investment in staff and affordable technology to guarantee total customer satisfaction.